Paloma Lily Home Fragrance CollectionOne elegant packaging language across an expanding range. Designed for growth. Crafted for distinction.
To support Paloma Lily's move into home fragrance, Lineup created a unified packaging architecture that transforms a growing product range into a cohesive brand experience. The result is a flexible, premium design system that strengthens recognition, enhances shelf appeal and enables future expansion.
The Challenge
As Paloma Lily expanded into home fragrance, it needed to translate its tactile, botanical brand experience into a scalable product range. The packaging had to reflect the brand's craft-led, understated character while working consistently across multiple product formats.
The challenge was to evolve the identity without losing recognition, creating a more contemporary packaging system that could unite candles, diffusers and handwash within one cohesive collection.
The Idea
We created a simple, repeatable packaging system with a consistent structure across the range. A colour-led approach distinguished fragrances, with each colour carried through the glass vessels, labels and cartons to create a cohesive brand experience.
Premium details were carefully refined, retaining the gold foil mark while transforming the floral artwork into a subtle embossed pattern. Material choices, including dyed Colorplan boards and colour-matched labels, reinforced quality and consistency throughout the range.
The Result
The result is a refined and flexible packaging system that brings greater clarity and cohesion to the collection. It delivers a sense of quiet luxury, strengthens brand recognition and provides a scalable platform for future growth.
The new design allows the range to expand seamlessly while remaining unmistakably Paloma Lily across every touchpoint.
Services:
Packaging Design
Packaging Architecture
Brand Evolution
Colour Strategy
Material & Print Specification
Production Artwork