Design inspired by culture. Guided by story.
Lineup Studios is an independent design studio specialising in branding and packaging.
Our work sits at the intersection of culture, heritage and commerce. We help organisations uncover the stories that define them and transform those narratives into meaningful brand expressions.
We believe the strongest brands are not built around trends. They're built around authenticity.
That's why our process begins with research, conversation and discovery. We explore the people, places, traditions and values that shape a brand's identity, revealing insights that often become the foundation of the creative solution.
This approach allows us to create work with depth and substance. Design that not only attracts attention, but builds lasting connections.
Whether we're revitalising an established brand or shaping something entirely new, our focus remains the same: uncovering meaning and expressing it through thoughtful design.
With more than 30 years of experience in branding and packaging, Angela Spink established Lineup Studios to create work rooted in story, culture and place.
Combining strategic thinking, creative direction and extensive technical expertise, she has delivered over 1,000 packaging projects across established and emerging brands. Her approach remains focused on uncovering what makes a brand distinctive and expressing it through thoughtful, meaningful design.
Our Approach
Identifying the brand's unique narrative and strategic position.
Discover
Understanding the history, culture, values and ambitions behind the brand.
Define
Ensuring every touchpoint communicates the story with consistency and clarity.
Design
Translating insight into distinctive identities and packaging systems.
Refine
Let’s uncover your story
Whether you're launching a new product, refreshing an established brand or defining a new identity, we'd love to hear about your ambitions.
Together, we'll uncover what makes your brand distinctive and bring that story to life through meaningful design.